It uses social proof as evidence of how this proposition has worked for others.Īs the name implies, this template takes a less-is-more approach (to be considerate of busy prospects), and it delivers an excellent reply rate.The email body quickly describes what the sender can offer the prospect (100 new customers) and what they need from them (10 minutes of their time).The email subject line highlights an attractive proposition, but leaves enough to the imagination to make the recipient want to open the email and learn more.This cold email template reportedly generated a 57% open rate and a 21% response rate (some excellent conversion rates!), likely because: Template from: Heather R Morgan, writing for HubSpot
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